Ciao! Keli Conci here.


Do you have a business and want to spread your business gospel online—you know— through your website, blog, newsletter and social media but don't know where to start?


If you're shaking your head up and down for a "hell yes!"...I see you.


You're not the only one.


Millions of business owners start a business on a wing and a prayer (I'm high-fiving you right now for doing that) and then don't know where to even begin when it comes to anything in the Digital Marketing landscape.


Just like a football team has players for different positions, so does a business and my position is Content Marketer Extraordinaire.


Or better known as how to show off your business online, so you can gain loyal clients who absolutely love what your business is all about.


Ready for that kind of loyalty?


It's called building a brand, not just a business, and Content Marketing is one way to get you there.

So, What Exactly Is Content Marketing?


Content Marketing is how you connect with your ideal customer (ahem, your potential paying customer) through content (website, blog, newsletter, video, podcast, social media, etc.) *consistently.


And that's the keyword right there—*consistently.


'Cause, we can all sling a post on social media every now and then, but why the hell would I trust a business if you're not showing up *consistently (ope, there's that word again!)?


I wouldn't. And neither would most people. Or maybe they would? (I question those people.)


Content Marketing is the long game.


Content Marketing helps your potential client find out if you're right for them or not right for them. It helps them figure out if they want to invest their money in what you have to offer or keep on truckin' to the next business that may suit them.


It's about building long-term relationships with your people, so they can—over time—come to know, like and trust you—or not.


It's about building a brand, not just a business.


Content Marketing isn't a quick sales conversion—it's a long-term plan to foster a relationship with the right people who want or need what your business offers.



Got that?




*A note on consistency. That word can conjure up a helluva load of mixed emotions. Some people are alllll about consistency and thrive with this concept. Others think it stifles creativity and want it banned from the dictionary, by golly! I get both sides. Please know I work with all rhythms of consistency. I don't believe you have to "hustle" like crazy with your content (unless that's your thing!), nor do I believe a magical Content Marketing fairy will bibbidi-bobbidi-boo and create content for you. We ebb and flow with the natural rhythm of your business. Cool? Cool.*

And What Does All of That Really Mean?

It Means I Help You Find:



CLARITY

You have a business, now what? This is where we get clear on who your ideal customer is and how you can best communicate with them online to show off your business and why they need you or your products/services.


CONTENT

Now that we know who your ideal customer is, we get to work mapping out your Content Marketing plan for how you can spread your business gospel and attract the right people to you.


CONSISTENCY

The Content Marketing plan is in place for spreading your business message—now it’s time to show up consistently, foster relationships and build trust with your audience. Rinse and repeat.



It’s called the long game and if you’re a business of integrity and in it for the long haul—this is how your business becomes a trusted brand.



You dig?

You’re SO My Visionary Entrepreneur Homegirl/Homeboy If:


• You have (or are ready to have) an integrity-based business. Translation: you uplift, inspire, and aim to do biz that helps the world; you DO NOT poach animals.


• You know who your ideal customer is and you are ready to show up—consistently—for them via Content Marketing.


• You play the long game and have a digital team or freelancer (creator, manager, etc.) who can bring the content strategy vision to life.


• You think outside the box and color outside the lines.


• You dig fun, a properly placed F-bomb, and authentically serving your clients.


• You're a Yerba Maté lover (extra points if you even know what that is!).



My philosophy on doing business in the digital world—


• Do.It.Your.Own.Damn.Way


• Formula’s blow and won’t sustain you over time unless you love the formula.


• We do digital ethically. I’m talking about giving credit where it’s due, compassion over pressure, and fostering relationships over sales.

We WON’T Work Well Together If:


• You can’t handle boundaries (no, I’m not on-call 24/7).


• I'm your Content Marketing Strategist—NOT your Content Creator (you'll need someone to do that for you).


• Flexibility and patience aren’t something you’re willing to work on (the digital world is cray-cray, you gotta bend, baby, and breathe).


• You don’t have a sense of humor and/or can’t handle a properly placed F-bomb.

Are We A Fit, By Golly?!


Here are the deets if you feel like we're speakin' the same language—

Content Marketing Strategy Mastermind (that sounds so mysterious!) 


Investment: Starts at $1,999

Includes—
• Introductory Session | Up to 60 Minutes
• Deep-Dive Session | 90-Minutes
• Follow-Up Session | Up to 60 Minutes



And just so we don't get things twisted, please keep in mind—


• I'm not a trendy Digital Marketer. You won't find hashtag strategy here. I don't live and die by the online algorithm.
 
• I believe in timeless content—a story you can sink your teeth into. The evergreen stuff, you know? Kind of like a good book that never ages and always stays on your shelf.


So, if you're looking for a gal to keep up with Social Media Marketing trends, or to help you go viral—I'm not your girl.

If you are on the hunt for someone to help nurture creativity—through your website, blog and newsletter—in your business and connect with your clients, let's talk.

Because I believe in less formulas and being more wildly human.

Let's Schedule A FREE 15-Minute Discovery Call and Find Out, Shall We?!


Clickity-click on that beautiful appointment scheduler below, fill out the Discovery Call form and we shall be off and away to find out if we can make Content Marketing Magic happen in your business.


Cheers to you—creative and business owner—for showing up!

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